With its focus not only on design, but sales and marketing techniques, as well, readers can indulge in both break- the-mold artistry—from color effects, to overlays, to decorative sheet music accents, to pop-up images and fold- out pages—and time-honored and progressive sales ideas that provide much incentive. From album types, to paper selection, to binding, to a discussion on presentation ideas that will elevate the client’s perceived value of your work, this book contains information that every wedding photographer can implement to the benefit of their studio and their creative vision.

SPECS: 8.5 x 11, 128p, 150 full-color photos, ISBN: 1-58428-098-0

Bob Coates has written numerous articles for industry magazines such as Shutterbug, Professional Photographer, Photo Electronic Imaging and Rangefinder, among others. His photography has been published in many high profile publications as well, including Studio Photography and Design, National Geographic, New York Daily News. About 20 years ago, Bob abandoned his career route, believing “Do what you love and you will be a success.” Bob’s many “jobs” now include travel photography, covering the president of the US and shooting valuable jewelry—just to name a few.