Photography is not an easy way to make a living, but with the right skills, both behind the camera and as a business person, it can be very rewarding—finacially and creatively.

Using time-tested techniques, James Williams shows you how to avoid common pitfalls and effectively build a thriving business. Beginning with setting your goals, Williams shows you how to determine the type of clients you want and build an image that appeals to them. Next, you'll learn the selling process and how every interaction with your client can be used as an opportunity to boost your final sale. Also included are tips for attracting new clients through creative marketing campaigns and networking with other professionals.

Whether you live in a big city or a small town, you'll gain the skills you need to open a new studio or enhance an existing one!

FEATURES:

*Setting short- and long-range goals

*Creating aprofessional image that appeals to your target audience

*Techniques for effectively managing you business—including setting prices, selecting suppliers, hiring employees, and more

*Reducing your overhead to increase your profit margin

James Williams is a professional photographer and studio owner whose dedications to diversification and creative marketing have helped his business to thrive—even in a very challenging marketplace.