From selecting equipment to working efficiently in your camera room, Patrick Rice shows you the technical skills you need to create images that will sell. Next, he shows you how to boost those sales by getting a little more creative with your props, poses, sets, and digital imaging. Paired with smart marketing, these techniques can make abig difference in your bottom line!

Featuring practical techniques and beautiful photos from over twenty leaders in the industry, this book provides the insights and inspiration you need to succeed in this challenging—and ever-evolving—field!

Packed with photos from leaders in the industry and practical techniques you can use right away, this book will both inform and inspire!

FEATURES:

*Tailoring the session to the client

*Creative sets, backgrounds, and props

*Monitor calibration and retouching

*Proofing techniques to maximize each sale

SPECS 8.5 x 11, 128 pages, 200 full color photos, ISBN: 1-58428-162-6